Our Story

This tagline has become the standard for Fitness Rush and its professional trainers. Within the walls of this private fitness facility, the story of Liam Rushmer’s passion and determination to provide the best to his clients is truly understood. 

Fitness Rush was created by owner and founder Liam Rushmer more than 10 years ago from his parents’ garage where he learned the art of bodybuilding through nutrition and exercise. Between training family and friends to build upon his knowledge and trading gym equipment, the first business named Just in gyms was born.

After 2 years of training, the current home of the gym was acquired for the expansion of Just in gyms which succeeded for a further 2 years before the decision was made to share the benefits of the expansive range of equipment within the local community.

Then after 2 ½ years, 000’s members walking through the doors and millions of kg’s lifted, Liam made the decision to make the gym widely available for members and personal training clients alike. He combined his love for fitness and his surname “Rushmer” to create Fitness Rush, a new breed of gym.

Away from the heavy banging of mainstream gyms, Liam prides the gym on its friendly but focused training atmosphere and is proud to see the transformations that occur from the gym he worked so hard to build.



Our mission is to encourage all individuals to begin, enjoy and benefit from Fitness. Exercise should be used as a tool to increase physical attributes as well as our mental state. We focus on using our exclusive personal training facilities to maximise our clients results whilst making them feel relaxed and comfortable in their environment. 

You Come First: We’re under no illusion that the gym wouldn’t be what it is today without the support from the clients, members and colleagues, so your wellbeing and success is at the forefront of our priorities.

We Go Further: We understand your time is precious and cannot always find time to visit us. That’s why we have put resources in place, so you are never further than a click away from your answers. Whether it be concerning nutrition, training or anything else, you can ask us.

Honesty is our Policy: Be under no illusion that reaching your goals will be easy. We have found the best way to encourage you to the finish line is being brutally honest with you about your progress but with your best interests at heart. We push you further and the positive results will speak for themselves.

Only the Best: We have handpicked a team of specialist professionals who can take you further. Whether it be special dietary needs, specific training goals or just a caring motivator, we have you covered. Trust us to do more and take you further than ever before.


If I had to describe fitness in one word, it would be life. However, this wasn’t always the case after all, I am human. After living my early twenties in a live for today fashion, I found myself in a world of despair which wasn’t helped by my unhealthy ways and frivolous lifestyle, eating and drinking what and when I wanted. It was going to take something dramatic and that unfortunately came in the shape of a 44-tonne lorry. I was hit at speed whilst I was stationary at the side of the road. This near-death experience was the exact wakeup call I needed. 

Shortly after, during my rehabilitation I was introduced to light weight training to build up strength in my weakened muscles. This brought back memories of my late teen years and the hours spent in the local gym with friends. The rest as they say is history. I then proceeded to purchase a set of weights and slowly took over my parent’s garage with vital pieces of training equipment. As my new home gym grew, so did my passion for fitness. With the change of older equipment came the purchase of more up to date exercise machines and the start of my gym equipment sales business.

After selling smaller items from home, I acquired a barn at a local farm which quickly became 3 storage containers with the growth of the company. From the farm, I moved to the current home of the gym which was my show room and storage facility. The business was thriving and so was my enthusiasm for the industry, but I wanted more, I wanted to reach people on a personal level, not just through the sale of fitness equipment. And then the gym was born.

I swiftly completed my personal training qualifications and proceeded to transform my drab storage unit into something I am proud to call a friendly local gym today. There have been positive changes along the way, and these will continue to happen, all in the best interests of my clientele.


Our values have been implemented to ensure all individuals are treated equal and have the opportunity to express themselves fairly. We have developed fully inclusive facilities and initiatives to create opportunities for all, no matter the barriers. Our private and tailored training allows our participants to feel comfortable and safe in their environment whilst experiencing dignity and respect.

Important Values Geared Towards Winning:


Our Inclusive culture helps people feel respected and valued for who they are as individuals, part of a group or community.


All individuals have the same rights and deserve the same level of respect. Everyone, no matter their background has the right to be treated equally.


This gives a person the right to be valued and respected for their own sake, and to be treated ethically. It is of significance in being moral, noble, righteous, and virtuous.


We ensure that every individual has an equal opportunity to make the most of their lives and ambitions. We believe that no one should have reduced chances of happiness because of the way they were born, their origin, beliefs, or whether they have a disability.


We should accept individuals for who they are, even when they are different from you, or you are not in agreement with them. Respect in relationships builds feelings of trust, safety, and wellbeing. Respect doesn’t always come naturally; it is something you can learn.

Contact us today and let's get started

.For more information or to get started on your new health and fitness journey with Fitness Rush, call Liam on 01487 208150 or use our online contact form to get in touch about our services…